Subjects (BA)

Research Project

The so-called. “core unit” subject, required course for all specializations.

The aim of the subject is to enable students to respond adequately to the challenges posed by a rapidly changing business / economic / social environment and the validation of new market ideas, know-hows and innovative solutions for persistency and development (transparency, marketability, recognize relationships between the trends, and translate innovative solutions into practice). To do this, they need to acquire a structured thinking, which helps them to correctly identify, formulate, set up presuppositions (inductive or deductive), then examine them and draw conclusions and make suggestions for decision makers (CEO, Managing Board, etc.).

Personal Leadership and Management Development 

The so-called. “core unit” subject, required course for all specializations.

Domestic and international experience shows that those companies can gain competitive advantage and work more efficiently / successfully, where the leader seeks to become a conscious leader (organizational culture that supports value creation, organizational learning, feedback, employee satisfaction, two way open, clear and honest communication). The conscious leader strives to continuously develop his / her personal qualities, competencies, leadership style and attitudes so that he / she can convey a value system to the colleagues, that will help the employees identify and engage with the company, which will sooner or later be reflected in business results.

The objective of the subject is to teach students to assess whether personal acquaintance qualities or leadership within their own environment, their managerial skills are in line with the leader / managerial tasks, required to meet organizational goals, while being involved in Leadership and Management, as a complement to their leadership and managerial roles, for the reaching results of the given project’s design.

Project Management

The so-called. “pathway unit”, i.e. compulsory subject for Managing People specialization, besides the core units.

Project management knowledge can be applied well and widely in many areas of life. The objective of the course is to enable students to understand when and where they need to launch projects implemented for organizational goals, and to differentiate between projects and processes. Related to the course, knowledge is reviewed regarding the different project management approaches (PRINCE2, PMBOOK, PCM), project design, launch, implementation, control, technical and financial closure of project types. We deal with the roles and competences of the project manager, the various project organization types, project administration, documentation, external and internal communication, financing, project monitoring and evaluation regarding the project. The PM methodology tools will be reviewed (definition of objectives and framework conditions, timing and resource planning, milestones, identification of risks and uncertainties, the preparation, launch, operation and closure of documents, their structure, main monitoring and evaluation methods, indicator systems, PM work helper software applications, PM pitfalls and avoiding these, etc.)

At the end of the unit, the student should prepare an English-language portfolio, which, on the basis of his / her documented proof, demonstrates that he /she understands the essence of project management in accordance with the required study criterions, and can apply the PM methods.

Leadership and Management

The so-called. “core unit” subject, required course for all specializations.

The Unit aims to familiarize students with the leadership and organization development theory and practice. Overview of the theories, with particular attention to the following topics:

1. Leadership or management, managerial roles (Mintzberg),
2. Organisational behaviour concept, the individual’s role in the organization, motivation (TSZCSE model),
3. The motivation concept, its role in the organisations,
4. Groups in the body, power, organizational politics, leadership theories,
5. Organizational culture, organizational culture models
6. Conflicts in the organization
7. The theoretical foundation of organizational development (OD) and the development of various change management, change management techniques and strategic decisions.

 When discussing these issues, we encourage students to critically approach different management and organizational issues and confront them with their practical experience.

Managing Quality and Service Delivery

The so-called. “core unit” subject, required course for all specializations.

The purpose of the training is to train students who are able to contribute to the design, implementation, operation and development of production or introducing service organizations or applying quality management systems with appropriate expertise. In this context:

• During the course, students will get acquainted with the history of quality, the structure of the quality management standard and the conditions of use. They can acquire a general picture of the principles and requirements of quality management
• They familiarize with the use of basic concepts related to quality documentation, the designation, interpretation and production of quality documents, so they can measure the need for their application;
• They understand the role, importance and methodology of the management declarations (mission, vision, value statement) and the quality policy, its specific quality objectives;
• They are familiarized with the key role of stakeholders involved in the organization, the identification of interests and the importance of managing it, the achievement of the expected customer satisfaction,
• They gain knowledge of the process approach, practice exploration of the emerging risks that affect the targeting of processes, their evaluation and management;
• During training, the importance of quality-oriented thinking of the management and the same of the staff is analysed. They are familiarized with the need for human resources, elemental and complex competences for production, service provision, by identification of trainings, and its effectiveness;
• Acquire the involvement of subcontractors and subcontractors required to operate the organization. Conduct conclusions on the efficiency and effectiveness of suppliers and subcontractors;
• They learn and train the effective quality improvement techniques (Pareto, Ishikawa, FMEA, etc.) and can creatively apply them to the quality improvement work of an organization;
• Based on the acquired knowledge they will be able to define quality management requirements for their workplace, to supervise the system and to organize and implement internal audits
• They understand and master the methods of quality development teamwork and apply it in quality development practice.

Branding – Brand Building
The so-called. “pathway unit”, i.e. compulsory subject for Marketing and Sales specialization, besides the core units.

Increases the value and competitiveness of companies when high value-added so-called “intellectual assets” (immaterial assets) are also present in the company’s toolbox. One of these is the established and proven brand that empowers credibility, reliability and customer / customer confidence towards the company and its products / services. Customers usually match the brand with higher quality, that can better meet their expectations than the anonymous so-called white products or at least during regular purchasing decisions, they first consider familiar brand-name products that they associate with that particular company. A proven brand enables brand loyalty and consumer confidence for companies to work with a higher price tag, and can utilize more cost on selling prices than non-branded products.

The aim of the subject is to enable students to understand the importance of branding in achieving the organization’s successes.

Discussing issues of branding, introduction, consumer / market segmentation, consumer attitudes, behavioural issues, what makes a brand a good brand, brand extensions, brand bottom and top issues, benefits, risks, and brand-drafting and delivering leading major messages to consumers in order to influence them, brand value and their short and long-term utilization on the brand price, social responsibility (CSR) forms and its short- and long-term effect on the brand, etc.

At the end of the unit, the student should prepare an English-language portfolio, which document demonstrates that, in accordance with the required study outcomes, along with the evaluation criteria, he / she understands the role of brand building in the achievement of organizational goals, understands brand-building issues and tasks as well as applies them.

1. Cambridge Business Design Academy practical training :

• Economic psychology
• Human psychology
• Criminal psychology
• Hidden intent recognition
• Psycho linguistics
• Language philosophy
• Negotiation psychology
• Oral influence
• Coercive cooperation
• Transaction analysis